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University of Lübeck
Rose scent paired with learning, replayed during deep sleep, improved recall.
Nature Neuroscience
SomniCue is the first consumer app for Targeted Memory Reactivation, a sleep neuroscience technique. Pair a Cue with an activity while awake. SomniCue replays it during sleep to reinforce what you practiced.
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Available on iPhone. Free to start.
Person using SomniCue on a phone, calm low light, restful setting
Lifestyle hero shot. Warm, restful, no UI overlays.
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SomniCue does not replace your work. It carries the pairing you built awake into sleep.
The Cue plays at appropriate sleep stages. You do nothing extra.
Runs on your iPhone. No headband, no wearables, no setup.
Targeted Memory Reactivation has been studied in sleep labs for years. SomniCue brings it out.
Student at a desk with open textbook, phone face-down running a Session
4:5 portrait. Daytime, natural light, calm focus.
4/5
Learn & Remember
Studying, language practice, professional learning. Run a Session while you work. The Cue plays during sleep to reinforce what you covered. Repeated exposure binds the Cue to the material. Sleep replay reactivates that pairing.
“Using it for Portuguese vocab. Hard to tell if it's the app or just the extra consistency, but my recall in the morning does feel a bit sharper.”
Person journaling on a couch in soft evening light, phone beside them
4:5 portrait. Warm, intimate. Avoid clinical or medical framing.
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Reframe Thoughts. Calm Anxiety.
Reinforce a reframe you rehearsed while awake, often alongside therapy or a journaling practice. Or pair a Cue with a calming practice. The same Cue plays during sleep to reinforce that association. SomniCue supports the work. It does not replace it.
Testimonial or expert quote (therapist, sleep researcher, etc.)
Pull-quote or expert endorsement card
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Person finishing a morning routine, looking calm and grounded, phone in hand
4:5 portrait. Early morning light, optimistic but quiet.
4/5
Build Confidence
Reinforce a self-concept or a practiced behavior. Pair a Cue with the practice while awake. The Cue plays during sleep to keep the association active. The technique is sophisticated. The product is not heavy.
“Main concern was waking up my partner. The Cues are quiet enough that she had no idea they were playing. That alone sold me.”
Grounded in published research
We do not invent the science. We package it. Citations below; full references on the Science page.
University of Lübeck wordmark
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Rose scent paired with learning, replayed during deep sleep, improved recall.
Nature Neuroscience
Northwestern University wordmark
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Sound cues during slow-wave sleep enhanced memory consolidation.
Nature Neuroscience
Tel Aviv University wordmark
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TMR effective for foreign language vocabulary acquisition during sleep.
Current Biology
University of Freiburg wordmark
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Cue timing during slow-wave sleep affects how strongly memories consolidate.
PNAS
Early tester reactions
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“Main concern was waking up my partner. The Cues are quiet enough that she had no idea they were playing. That alone sold me.”
James C.
Software engineer
How it works
Person setting up a new Item on the SomniCue app
Close-up of hands on phone, daytime, calm environment.
4/5
An Item is one thing you want to reinforce. Pick a Category (Learn & Remember, Reframe Thoughts, Calm Anxiety, or Build Confidence), give it a title, and select one Cue from the audio library.
One Item. One Cue. One Category.
Person practicing or studying with phone running a Session
Lifestyle, focused work, phone visible but not center stage.
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A Session is any awake activity, studying, journaling, practicing, during which the Item's Cue plays periodically in the background. Engagement is passive. Repeated exposure builds the pairing between Cue and activity.
Sessions can be timed or open-ended.
Person asleep, phone on nightstand with screen dimmed
Low light, peaceful, no on-screen UI text needed.
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Pick the Item, choose Nap or Tonight, set bedtime and wake time, and accept the recommended number of Cue plays. The Cue plays at appropriate sleep stages, reactivating the awake associations.
Based on peer-reviewed TMR research.
Create an Item. Run a Session while you do your activity. Start a Sleep Session before bed. The Cue carries the pairing across both.
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